THE ULTIMATE IN HAIRCARE
Schwarzkopf
For over 15 years, I’ve worked across Schwarzkopf’s haircare portfolio—from consumer brands like Extra Care to salon-exclusive ranges—crafting stories that bring science, innovation, and technique to life. I’ve developed commercials, packaging, copy, social content, and campaign assets that translate technical benefits into engaging, accessible narratives. From KOLs to major celebrities, I’ve directed content with impact across every channel. Helping build these brands has been a rewarding, creative journey—at the intersection of beauty, science, and style.
