Luther Jones is a Creative Director with more than 20 years’ experience helping organisations communicate complex ideas in ways that people understand, engage with and act upon.
His work has taken him across Europe and Asia, leading campaigns, content and brand initiatives for organisations including L’Oréal, Henkel, Philips and Sweaty Betty. From consumer products and healthcare to technology, sustainability and B2B, he has spent his career turning complex ideas into engaging communications that connect with the people who matter most.
Along the way, Luther has built teams, won pitches, developed long-term client partnerships and delivered complex multi-channel projects. He has also founded and helped grow several creative businesses spanning brand, film, photography and digital innovation. He is particularly interested in the role of creativity, technology and human insight in helping organisations navigate change.
Today he works with organisations navigating growth, transformation and technological change, helping them strengthen their brands, align stakeholders and communicate with clarity and confidence.
"... critical in localising our brands, yet within full respect and level of international brand guidelines... an effective strategic partner in communication production and project delivery"
Joeri. Asia GM, Product & Brand Dev Cosmetics @L'Oréal
"Highly recommended if you’re looking for a sharp, articulate, brand-savvy and hands-on creative director who will get the subtle nuances of your project."
Russ. Creative Director & Co-Owner @Point6
"... always delivered projects with utmost efficiency, and innovation resulting in effective and meaningful outcomes."
Davin. Marketing Director, China Beauty Care @Henkel