STYLING FROM JAPAN
SYOSS
For over a decade, I’ve partnered with Syoss, a unique professional-performance haircare brand born in Osaka in 1977, renowned for delivering salon-quality results to mass-market consumers. I led two major brand renewals, positioning Syoss at the intersection of fashion-forward and contemporary urban Asian style. From commercials to educational content, efficacy visuals, social, retail and ecommerce touchpoints - plus campaigns featuring major celebrities. I’ve helped drive Syoss’s sustained success and visibility in a highly competitive market
