#I AM SWEATY BETTY
Sweaty Betty
I worked with Sweaty Betty to create a series of dynamic, consumer-facing videos that introduced the brand to new audiences and brought its activewear ethos to life. From scripting to creative direction, I helped craft content that celebrated movement, energy and individuality—aligned with the brand’s bold, empowering voice. The work also helped unite the Sweaty Betty community, showcasing real women and authentic stories to strengthen the sense of belonging at the heart of the brand.
