FROM THE SUMMIT
Autason
Autason needed a full-scale reinvention— from the ground up. Through deep research and brand strategy, I redefined what this premium menswear label stood for. The creation of a new visual identity and brand story, which was then brought to life across merchandising, store design, ecommerce and film. The launch campaign set the tone: confident, contemporary, and refined, and it lead to the development of an identity for Autason Black—a sleek, elevated sub-brand. Autason stores can be found across all major cities in China.
