
THE HAIR EXPERTS
Kérastase
I’ve worked with Kérastase for over 15 years, helping to launch and promote some of their most impactful products. From key visuals to efficacy films, brand storytelling to full-scale campaigns, I’ve created content across every platform. Known for its blend of luxury and science, Kérastase is a leader in professional haircare—and I’ve played a central role in building its presence in China and beyond, helping the brand connect with new audiences while staying true to its core.





