STYLING EVERY DAY
got2b / osis+
For around a decade, I’ve helped elevate Schwarzkopf’s edgy Got2b and expressive OSiS+ styling brands—grounded in trend insight and smart strategy. I’ve supported every product launch and line refresh, ensuring the brands stay on the pulse of emerging styling trends for their audiences. From messaging and competitive positioning to full‑spectrum visual, campaign, educational and digital content, I’ve driven execution across every touchpoint—powering both Got2b and OSiS+ to flourish in a fast‑evolving market.
