BY THE EXPERTS
L'Oréal Professionnel
I’ve worked with L’Oréal Professionnel since 2008 as a creative lead — developing brand concepts, stories, and visuals, then bringing them to life across campaigns, education, digital, social, packaging, and more. My role spans strategy and execution: turning technical innovation into work that’s creatively strong, culturally relevant, and market-aware. It demands a deep understanding of product, audience, and platform — and the ability to deliver ideas that hold up across words, images, film, and design.
